The end of the NFL playoffs has gained a reputation for being one of the biggest days of the year for Hollywood as studios spend millions of dollars to play TV spots promoting upcoming movies and their full trailers; that’s certainly the case for theSuper Bowl 2025. Taking place on February 9th and pitting the Kansas City Chiefs against the Philadelphia Eagles, Super Bowl LIX was previously confirmed to be a place where several studios will show off soon-to-be-released titles. This includes Walt Disney Studios, Paramount Pictures, and Universal Pictures, all of which have confirmed their participation.
While that leaves out major studios like Warner Bros. and Sony, as well as streaming services like Netflix and Prime Video, there are still plenty of movies - and potentially TV shows - that get attention during the competitive Super Bowl commercials onslaught. Disney, Paramount, and Universal are each responsible for some of2025’s most anticipated movies, and there is no better place to try and get hundreds of millions of people excited to see them than Super Bowl LIX. So, while the actual football game takes place, here’s every Super Bowl 2025 trailer that’s come out.
Universal brought dinosaurs to the Super Bowl with a showing ofJurassic World Rebirthfootage. The TV spot is a shortened version of theJurassic World Rebirthtrailerreleased by the studio a few days earlier. Running at only one minute in length, the TV spot shows a lot of the action, highlights the new cast- which doesn’t include Chris Pratt, and teases several ofJurassic World Rebirth’s dinosaurs. The full trailer is below:
Picking up five years afterJurassic World Dominion, the new installment in the franchise revolves around Zora Bennett (Scarlett Johansson) and Dr. Henry Loomis (Jonathan Bailey) as they go on a mission to harvest the DNA of the three largest dinosaurs in the hopes of helping prolonge human life. Directed by Gareth Edwards (Godzilla,Rogue One: A Star Wars Story),Jurassic World Rebirthis set for release on June 10, 2025.
Paramount debuted brand new footage forMission: Impossible - The Final Reckoningduring the Super Bowl 2025. Headlined by Tom Cruise’s return as Ethan Hunt and more daring practical stunts, theMission: Impossible - The Final ReckoningTV spot. It plays up the narrative that this could be thefinalMission: Impossiblemovie for Tom Cruise.
Tom Cruise is back as IMF agent Ethan Hunt in the eighth installment of Paramount’s action franchise. Taking place afterMission: Impossible - Dead Reckoning, the sequel continues Ethan’s efforts to stop the AI known as The Entity. The movie brings back Benji (Simon Pegg), Luther (Ving Rhames), Grace (Hayley Atwell), and more familiar characters.Mission: Impossible - The Final Reckoninghits theaters on July 03, 2025.
Universal givesHow To Train Your Dragonthe live-action treatment in 2025, and a new look at the film came during the Super Bowl, teasing the new full trailer relasing in a few days. TheHow To Train Your DragonSuper Bowl TV spotstill includes plenty of new footage not shown in previous marketing materials. The majority of the footage highlights Hiccup and Toothless.
Director Dean DeBlois returns to helm the first live-actionHow To Train Your Dragonmovie after helming the first three animated features. The story familiarly revolves around Hiccup (Mason Thames) finding Toothless and the incredible bond that forms between the viking teenager and the dragon.How To Train Your Dragonhits theaters on July 05, 2025.
Disney’s animation to live-action remake pipeline continues in 2025 with the release ofLilo & Stitch. TheLilo & StitchSuper Bowl TV spotcontinues the film’s unusual marketing campaign. Stitch is shown running across the football field. Unfortunately, this means no more new footage from the movie is shown.
23 years after the original animatedLilo & Stitchwas released, the beloved characters get the live-action treatment in the new film. Directed by Dean Fleischer Camp (Marcel the Shell with Shoes On), the movie features a mostly fresh group of newcomers of Hawaiian descent. Original director Chris Sanders returns to voice Stitch. Disney’sLilo & Stitchreleases in theaters on July 29, 2025.
A new potential franchise within the MCU,Thunderboltsassembles a ragtag group of villains and anti-heroes from past installments as a new super team. Led by Yelena Belova (Florence Pugh), the roster also includes Bucky (Sebastian Stan), Red Guardian (David Harbour), Ghost (Hannah John-Kamen), U.S. Agent (Wyatt Russell), and Taskmaster (Olga Kurylenko).Thunderboltscomes out in theaters on June 19, 2025.
Everyone’s favorite dancing, murderous AI robot is back in 2025 withM3GAN 2.0. Universal shared some footage of the sequel during the Super Bowl. TheM3GAN 2.0trailer was the same teaser Universal released nearly a week ahead of the big game. It shows the lead robot dancing before saying,“Miss me?“and winking at the camera.
Taking place two years after the originalM3GAN, the sequel expands the franchise with the introduction of a new AI-powered robot known as Amelia. This prompts the return of M3GAN, who is rebuilt by Gemma (Allison Williams). Amie Donald reprises her role as M3GAN, as does Violet McGraw as Cady. The sequel, once again directed by Gerard Johnstone and written by Akela Cooper, is set for a theatrical release on August 11, 2025.
Paramount participated in the game day festivities with the upcoming action filmNovocaine,starring Jack Quaid (The Boys). Although the footage was not shown during the actual game, aNovocaineBig Game Spot was released online in the days leading up to the Super Bowl.
The original action film features Quaid as Nathan Caine, a man with a rare condition where he cannot feel pain. The story revolves around Nathan’s attempt to save his girlfriend, played by Amber Midthunder (Prey), after she is taken hostage.Novocainecomes to theaters on June 28, 2025.
Paramount released a 30-second TV spot forSmurfsfor the Super Bowl. The spot, which was released online even prior to the big game and not shown during the broadcast, is a shortened version of the officialSmurfstrailer. Both focus primarily on Rihanna headlining the voice cast as Smurfette, with the Super Bowl trailer further highlighting the artist who headlined the Super Bowl LVII halftime show. The full-length trailer is also available online to provide an extended look at Paramount’s upcoming animated/live-action hybrid movie.
Directed by Chris Miller (Shrek the Third,Puss in Boots), the newSmurfsmovie follows Smurfette and other Smurfs as they venture into the real world following Papa Smurf’s abduction by mysterious wizards. It is the first of theSmurfmovies to come from Paramount after Sony made three live-action/animated movies.Smurfsis set for release on July 30, 2025.
Brad Pitt gets behind the wheel of a Formula One racecar in thenewF1Super Bowl TV spotshown above. The 30 second ad, which was released online and not shown during the broadcast itself, showcases the high-octane action that comes with the racing sequences, as well as several glimpses of Pitt’s character.
F1is the latest movie fromTop Gun: Maverickdirector Joseph Kosinski. The film follows Pitt’s character, a retired Formula One driver, as he comes back into the sport to mentor a highly touted rookie, played by Damson Idris (Snowfall).F1is an Apple Studios production filmed for IMAX and slated for a theatrical release on August 22, 2025.
20th Century Studios released a new full trailer for the upcoming Rami Malek spy thriller,The Amateur, in honor of the Super Bowl. The footage lays out the main story of the film, which follows Malek’s character as he undergoes training to hunt down the people responsible for killing his wife.
The Amateuris directed by James Hawes and features a great cast around Rami Malek, including Laurence Fishburne, Rachel Brosnahan, Jon Bernthal, Holt McCallany, and Caitríona Balfe.The Amateurhits theaters on June 26, 2025.
